Pioneer Marketer Of Cookie And Digitalized Marketing Revolutionary – Oreo
Table of Contents
This is the introduction.
Theoretical analysis on Oreo’s marketing mix
The benefits of using Oreo’s online social media presence to market your business
There are disadvantages to using online social media presence for Oreo marketing tools
This is the era of anthropological complexity, dynamism and uncertainty. Globalization’s market forces have brought the private sector together: people and businesses are now closer than ever. Due to this connection, there has been a general socio-economic as well as political change.
Business organizations must adapt to new markets and change their strategic and functional management processes to keep up with these changes. In order to keep their market share and stay profitable, businesses have had to constantly innovate. To maintain their market share and be profitable, businesses have had to make rapid changes in order to remain competitive. IntroductionOreo cookies are an integral part of our childhoods, adolescent and adult lives. They are sweet and rich chocolate cookies and many people feel a connection to the Oreo brand. The biscuit brand is so popular that most consumers are still unsure of how to eat them. They can be dipped in milk or twisted apart to taste the flavorful filling. Nabisco, a conglomerate consisting of several baking businesses in the USA, made the biscuits. They are patented trademarked with the “registration #0093009” dated August 12, 1913. The biscuits were made for the first time in 1912 and have been making variations ever since. Kraft Foods Inc. is currently the owner of Mondelez International’s biscuit brand. It generates an estimated $1.5 billion per year in worldwide revenues. Oreo was once a cookie brand, but in 2013 it became a leading modern-day marketer. This incredible incident occurred during the Super Bowl. When floodlights failed, the stadium went black. Oreo posted the tweet “You Can Still Dunk in the Dark” that went viral. More than 15000 people retweeted it. They have been steadily increasing their online social media presence. This essay will therefore examine the theoretical aspects and evaluate this unique marketing strategy. Oreo’s Marketing MixTheoretical analysis Oreo takes into account other factors like the cost-effectiveness, quality, attractiveness, availability, and affordability of its biscuits. Oreo aims to be an attractive biscuit option for its target markets by engaging customers and advertising effectively to their sense of taste. Due to the changing market dynamics, trends and the constantly-evolving and developing biscuit market, this is no easy task. It also presents challenges in interacting with potential customers. Oreo has proven to be an efficient leader in a marketing strategy that responds to these changes. Oreo’s online advertising and social media presence are a powerful communication tool. They also offer a unique marketing opportunity because marketers can directly connect with customers via blogs, social networking apps, blogs, or other methods. The brand has built a trusting relationship with cookie consumers through the following factors: better communication between stakeholders, increased accountability, innovative advertising methods that target targeted audiences, greater engagement with customers. These are primarily due to the ability for consumers to voice their opinions about cookies and interactions between consumers. These are the methods Oreo uses to improve the effectiveness and quality of its online presence:
Oreo is represented online through the following:
Posting interesting content regularly is a good idea.
Use (#) hashtags to make it easier for others to find you.
Social reviews encourage word-of mouth among consumers.
Invest in infographics and memes to increase consumer perceptions and attract more customers
Microfeed creation for social media feeds
Interactive content creation: Create puzzles, games and other games
Pinterest treasure hunting to get their customers excited about adventure
How to create a Pinterest Board for Free
Twitter chats hosted with the audience
Try retargeted advertising material
The group can share their products easily and receive feedback.
Create an online purchasing platform using e-commerce apps
Assembling posts with current events
Benefits of using social media as a marketing tool.
The company is always establishing a presence online. They are able to reach almost all demographics through this method of advertising and reaching a broad audience. Their fans and customers can find them on Pinterest with 6,000 people, Instagram with over 248,000, and Facebook with 38,000,000. Follow them to get information about new products, campaigns, or events. This is a great way to do public relations for cookies brands. Better consumer satisfaction
Oreo understands the importance of people being noticed. As such, they provide great attention to their customers’ responses on social media. Customers are more likely to appreciate personal attention than an automated response. This puts customers at the receiving end and enhances marketers’ position. This helps increase brand loyalty by consumers who prefer Oreo cookies to other products. According to The Social Habitat (53% of Americans follow brands on Facebook) are more likely to be loyal to them. They are highly interactive and often dramatic in their responses to their followers. It is cost-effective
Social media marketing can be used to promote any commodity at a very low cost. You don’t have to pay any additional fees for creating a new account or signing in. Oreo can reduce advertising expenses by investing less and getting higher returns. It can be a great tool to grow your audience and reach more people at lower marketing costs. Helps businesses gain market insight
The consumer’s opinions and needs can make a difference to a company. Social media’s two-way feedback system is a powerful communication tool that allows businesses and consumers to share this information. This research is vital for a business to gain an edge over their competitors and increase turnover. To keep consumers engaged and informed about current events, the brand must be approachable.
Oreo’s marketing team is actively involved in the world. They associate their brand with various social gatherings and events to increase their online appeal. The marketing team’s ability to keep an eye on current events is remarkable and extremely informative. Oreo, for example, has been linking their cookies with events like the birth of the giant panda baby, the newest prince in England. It is important to note that Oreo uses trending topics online to increase its visibility and presence. Oreo has disadvantages when using social media to market.Competitors can copy Oreo’s strategy.
Social media marketing could be easily accessible by the competition of the business. This will help them to analyze and understand how the business approaches its customers. The business runs the risk of being outdone with its marketing techniques. Social media management requires a competent and efficient team.
Because the interaction with the consumer via social media is important, the communication with fellow members of the platform’s community will have to have high-quality and meaningful. The account will also need to maintain its decorum and ethical aspects. To achieve the desired quality interaction with consumers, businesses must hire intelligent, friendly, and witty human resources. To be successful, returns on investment require time.
Although social media marketing is relatively low-cost, there are significant time and cost implications. While social media marketing can bring you immediate results, building a relationship with your customers and building trust is a lengthy process. This strategy is also more cost-effective than traditional methods like word-of-mouth. A brand’s reputation can be damaged by negative criticism or feedback.
The platform allows consumers to post comments and make personal responses. It is reasonable to expect that not all customers will be happy with the products or the operations of the business. Negative information posted to these platforms can have a negative impact on the existing relations and public relations between Oreo’s consumers/followers. Oreo has to keep up with the technological changes in order to stay relevant.
Technology advances are dynamic. To keep up with them, you need to be able to specialize. Myspace, which was popular at the beginning, has lost some of its appeal. It is clear that popularity depends on market trends and patterns changing. Facebook’s algorithm was also updated in 2018 which shocked the marketing world. Now, less popular feeds will be shown on users news feeds. This is a factor that the business cannot control. Therefore, it is crucial to look at this aspect of marketing strategy when planning to increase the company’s overall competitive advantage. ConclusionThis research paper has provided critical information that has allowed Oreo to be recognized as a pioneer in digital marketing for a product as simple as a cookie. By engaging its customers in a dynamic and participative way, Oreo has been able to reach out to potential and current customers through innovative marketing strategies.
You can also keep them updated on current events and the brand through their news feed. As a result of two-way communication based on trust and mutual understanding, Oreo followers are often very happy with the brand. The business can build and maintain a close relationship through this communication. Effective communication also allows the company to gain market insights that have allowed it to improve and outperform its main competitor, ultimately leading to better consumer satisfaction. Social media marketing is a cost-effective way to market your business. While the benefits of social media marketing are well-known, Oreo must also be able adjust to address the following drawbacks. To manage social media accounts, you need a friendly and efficient team to handle the posts, replies, and other tasks. Although this type of marketing is less expensive than traditional methods like word of mouth, it requires more time to build followers and generate ROI. Negative criticisms of any type can spread to the entire community and could end up tarnishing a business’s reputation. It is possible for competitors to study and emulate the business’s strategy, and learn the objectives and goals of the business. The business must also be able to adapt and manage the constantly changing technology advances. Oreo’s unique marketing strategy has proved to be very successful for the company both in the short-term and the long-term. By engaging with customers in an unusual way, it is able to increase sales year after year.